WHAT? We are learning to analyse different persuasive techniques used in advertising.
WHY? This will help us understand what makes an effective advertisement.
How? I’ll be able to look at advertisements and record techniques used.
Choose six advertisements–two magazine/newspaper ads, two television commercials, and two internet-based advertisements—and explain how each uses pathos, logos, and ethos. Not every advertisement will use all three, but examine the ad carefully before you decide to write “none.” Also list any other strategies used. Refer to the definitions and examples from yesterday’s lesson for help.
Web Resources for Finding Example Advertisements
To find web-based advertising for a product, simply type the product’s brand name into the search engine of your choice.
1. What do you think was the most interesting Aussie news event this year? Explain your answer.
2. Which world news story would you like to know more about? Why?
3. Which world news story had the biggest impact on you this year? Why?
4. Which story about kids did you find the most inspirational this year? Why?
5. If you were a rookie reporter, what would you report on?
6. What topics or issues would you like to see reported on BtN next year?
7. What do you think was the funniest moment on BtN this year?
8. What changes would you make to BtN?
Test your knowledge by taking this end of year quiz – Good luck!
‘Last Tree in the City’ is the story of a boy who lives in the city. Edward’s city is a place of concrete and cars, a world without colour, so every day he visits the last tree in the city and forgets the dull world around him. Then one day the tree is gone. Edward thinks of a clever way to revive his fallen tree, inspiring the entire city to follow his lead and understand that life is better with trees.
Click on the book cover to read as an eBook.
After reading the book answer the following questions with a partner;
1. After Edward planted his piece of tree in the tricycle, the story says, “Then something wonderful happened…” What is the wonderful thing that happened?
2. Why does everybody copy Edward at the end? How do the people feel now that the city is full of trees? How can trees make us happy?
3. What do you think Edward will do when his tricycle tree gets bigger and bigger?
4. How has the illustrator helped to tell the story with colour? Why is Edward and the tree bright throughout the book when the background and buildings are dull?
Your task: Draw or cut out pictures of bright trees, plants and flowers. Glue them onto an A4-sized piece of newspaper, or onto black paper use rectangular pieces of newspaper to represent buildings in the background.
Australian children think that fashion is important. And it’s not just the teenagers. Children as young as five now like wearing the latest styles. However, research shows that this is costing parents a lot of money.
In 2011, Australian parents spent an average of $550 on clothing for each child under the age of 12. This was an increase of 25% from 2010. Most of the increase has been caused by the purchase of trendy clothing, which is often more expensive. Sally Hayes is the manager of a large chain of Australian department stores. She says, ‘Children, especially girls, are no longer interested in wearing boring clothing. They like dressing in styles that are worn by pop stars and other celebrities. If they see something in a magazine or on the internet, they want to be able to buy it the next day. We supply what they want’. Recent favourites are short skirts, torn fabrics and high heels.
Boys are also keen to look the part. Boys prefer coloured jeans and t-shirts that are worn under open shirts. Adelaide mother Angela Jackson says, ‘My 10-year-old son is a keen skateboarder who wants to look like his skating heroes on television. As long as the clothing is comfortable, I am happy to buy it for him’.
Children’s health expert Dr Paul Telford worries about the amount of money that families are spending on their children’s clothes. ‘Many families are struggling to make ends meet,’ he says. ‘Parents tell me that they buy trendy clothes for their children because they want them to fit in with other kids. I think it would be better if children wore sensible clothes that did not cost too much. This would mean that families could spend their money on things that are more important, such as books and holidays together.’
Two of Australia’s biggest department stores predict that by 2016, families will be spending over a billion dollars every year on children’s clothing. The increase will be the result of more advertising on television and the internet that encourages kids to follow the latest fashions.
Read ‘Fashion rules’ then answer the questions in full sentences and with detailed answers.
What does the text suggest about fashion?
What does it say about boys? Girls?
Angela Jackson says, ‘As long as the clothing is comfortable, I am happy to buy it for him.’ What does this suggests? Can you work out her attitude in what she says?
Write 2 facts and 2 opinions from this text.
Look for the reasons that Dr Telford gives for his opinion about kids’ fashions. What do you think are the words that best describe him?
What is the importance of mathematics in this report?
We are learning about figurative language. Today we watched some YouTube clips about metaphors, similes and personification. We also listened to a catchy song about similes and metaphors. Here they are;
Why do good writers use figurative language in their texts?
Can you give some good examples of figurative language?
Congratulations to 6K for winning W.P.S. first competition!
‘The class with the most consent forms returned by the end of the second week of term 2.’
They will receive a book and poster for their class and a bookmark and PRC sticker label for each student.
6K have 19 students entered so far and have shown themselves to be great leaders and role models for the rest of our school in accepting this reading challenge. Well done.
Well done also to all of our entrants. 170 students have entered which is a huge increase on last year.
You can still enter the challenge. All you need to do is bring your signed consent form back.
More consent forms are available in the library.
The next competition is;
Write one or two sentences and draw a picture about a favourite book you have read and logged online in the challenge. Make sure you include the title of the book, your name and class and give it to your teacher.
Entries will be put up on the wall in the library and a prizes will be given each week during the month of May. We hope to see lots of entries.
How did World War 1 actually start? You may be surprised at the actions that lead to the ‘Great War’ (another name for World War 1). you are to click on the link below:
World War 1 and read how the Great War began. After reading this information, you need to use your knowledge of Summarising and using the graphic organiser below you are to complete your Sumarising work to demonstrate your understanding of the text.